Portuguese Journal of Marketing

«PORTUGUESE JOURNAL OF MARKETING number 24 is now available on rpmonline - http://www.rpm.pt/

This new number presents the following papers:
1. Relationship Marketing: concepts and Challenges.

2. The Potention of Relational Marketing in Portuguese Companies.

3. The Roots of Impulse Versus Planned Purchase Tendency in Consumer´s Personality.

4. Adaptive Selling and Successful Salesforce .

5. Gender Materialism in Portugal

6. New Trends in Tourism: Solidarity Travels.

Enjoy our free subscribing on www.rpm.pt/assinar.aspx»

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(reprodução de mensagem de correio electrónico recebida em 2009/07/29, proveniente da entidade identificada)